Likee’s #HappyDussehra campaign, Know the story behind Dussehra

A mission-based visual campaign to kill the three Evils and to win a VIVO smartphone

New Delhi, October 2019: Riding on the success of its popular campaigns such as #IAMINDIAN, and others, Likee has launched another innovative campaign #HappyDussehra to make the festival of Dussehra special for its Indian users. Likee, the pioneering global short video creation platform from Singapore based BIGO Technology is popularly known for its unique campaigns that bring out the best in users’ creativity. With the #HappyDussehra campaign, Likee aims to educate its users on the importance of Dussehra and reiterate the message behind the festival.

The campaign is spread over for ten days and will be throwing engaging challenges to the users each day. The users will need to move through different stages of the challenge to ultimately kill the three avatars of Evil. To participate, the users will need to create dramatic videos using special Dussehra stickers, filters, and music; and collect an army of ‘likes’ on the video(s) in each stage. The ‘Likes’ garnered will allow the users to exchange with the virtual weapons, which they can use to win over the Evil finally. Users can also share their Likee videos on the other platforms to gain more likes. Post completing the mission on the day of Dussehra, users will also qualify to win exciting prizes such as VIVO smartphone.

Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi, Likee offers the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee’s #IAMINDIAN campaign on the 73rd Independence Day of India had also won the Guinness World Record for creating the Largest online video album of people waving a flag in India. Other initiatives by the platform such as #Likeedreams have been established to support the underprivileged talented youth of the nation.

About Likee

Likee (formerly LIKE Video) is a global short video creation platform with diverse contents where youngsters can create amazing and inspiring videos. Created by BIGO Technology Pte. Ltd, a developer of video editing, video broadcast and VoIP-related products used around the world.

Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns Bigo Live – a leading global live streaming app, Likee – a global short video creation platform, imo – a global video communication app, and other social apps. In the second quarter of 2019, BIGO clocked over 433 million mobile average monthly active users on its various social apps.

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