The popularity of Likee mobile app, a short video creation platform by Singapore based BIGO Technology, is growing by leaps and bound across the world. The latest report by Sensor Tower on worldwide app downloads in December 2019 reveals that Likee is yet again among the top 10 most downloaded apps in the non-gaming category across App store downloads, Google Play downloads as well as overall downloads. YouTube, Whatsapp, TikTok, Netflix, SHAREit, Snapchat, Instagram and a few more apps are among the 10 ten most downloaded apps.
This development has come at the time when the Indian app economy is experiencing massive growth with contribution from both international and home-grown players. With more than 6.5 billion app downloads in Q3 2019, India took over China and the US to become the leading country in app downloads by number. Furthermore, another report by App Annie suggests that short video creating apps are attracting new users in the Indian market. Likee’s meteoric growth in the Indian market can be contributed to its innovative approach in content offering that resonates well with the Indian culture and ethos.
Throughout 2019, Likee cultivated its top position by engaging with Indian youth via unique #challenges and campaigns which went viral in no time. Some unforgettable campaigns from the platform in 2019 were ‘No matter where I am, #IAMINDIAN’, #Flashbeat, #KillTheEvil, #DiwaliWishQuiz and many more. Likee’s #IAMINDIAN campaign was launched to celebrate India’s 73rd Independence Day and had also won a Guinness World Record for creating the world’s largest video album of people waving Indian national flag. Other noteworthy initiatives by Likee are #Likeedreams, #KillTheChill and a few more campaigns that were launched with the aim of societal development.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. The platform’s sharp focus on hyper-localisation of the content is contributing to its strong growth. Today, Likee has emerged as an app the youth identifies with. It provides them with a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition and a chance to earn a living. With an increasing number of collaborations with music producers, movie production houses, and others, Likee is becoming a preferred choice in the industry for budding artists.