Transforming Tea moments into instant Chai experiences
Nestlé House, Gurugram, Dec 10, 2018
As a nation, we have a shared love for chai (tea)! Chai (tea) is much more than a beverage, it is a hot cup that can keep us energized and comforts us at different intervals during the day.
Taking this love to a whole new level, Nestlé India is delighted to introduce EVERYDAY Chai Life- a retreat for all tea lovers. Nestlé EVERYDAY Chai Life offers unique experiences in three flavors- Desi Masala, Saffron & Cardamom, Ginger and Lemongrass. The instant chai will be available in convenient ‘sachet’ and easy to carry ‘sachet in a cup’ formats.
With consumers looking for hot options to beat the winter chill, Nestlé EVERYDAY Chai Life makes that perfect cup of tea that’ll transfer them into a premium, immersive experience. To relish this perfect instant chai, just add hot water to the premix and reconnect with what truly matters in life.
Speaking at the launch of Nestlé EVERYDAY Chai Life Arvind Bhandari, General Manager, Dairy, Nestlé India, said “We truly believe that a perfect cup of tea can magically reconnect you with what matters in life, transforming everyday tea moments into meaningful reconnections and conversations. With this latest innovation, Nestlé India continues its journey as a pioneer by redefining the mode of consumption to deliver ‘consumption on the go’ for today’s consumers.”
NESTLÉ EVERYDAY Chai Life ‘sachet’ and ‘sachet in a cup’ will be priced at INR 20 and INR 30 respectively and will be available both in-store as well as on e-commerce platforms.