New Jersey, 15 January 2020 – LiveU’s wireless video encoder, Solo, is being used by Isha Foundation – a non-profit, public service organization founded by Sadhguru – to connect with millions of well-wishers and volunteers in India and around the world. The Foundation uses Solo to stream live events, notably the night-long Mahashivaratri festival at Isha Yoga Center – which is watched by around 50 million viewers – and the Cauvery Calling and Rally for Rivers projects to revitalize India’s depleting rivers.
Rally for Rivers was launched by Sadhguru in September 2017 when he personally drove over 9300 kms in 30 days to raise awareness about the dire situation of Indian rivers. Today it is the world’s largest ecological movement, supported by over 162 million people, and is a major force in shaping river revitalization policy in national governments and world bodies such as the United Nations. Cauvery Calling is an on-ground implementation of Rally for Rivers, to revitalize river Cauvery, the lifeline for 84 million people in southern India.
Swami Trika, a full-time volunteer at the Isha Foundation said, “We have been using LiveU Solo to cover this campaign since the beginning, spanning multiple outdoor activities. This year, we not only used Solo but also LiveU’s mobile app services, LU-Smart. From inception to execution, LiveU has played a major role in helping us live stream outdoor footage in the highest quality, which wouldn’t have been possible otherwise.”
Solo is a compact video encoder for online media, bonding multiple cellular bandwidth with WiFi and LAN for a clear video output. Solo’s robust bonding technology facilitates outdoor and on-the-go live streaming – when getting a stable wireless connection can be a challenge. The device is built on LiveU’s patented LRT™ (LiveU’s Reliable Transport) technology. Solo allows users to live stream seamlessly directly to Facebook Live, Twitter, YouTube Live and other popular social media and online video providers.
Ranjit Bhatti, Director of South Asia, LiveU, said “The Isha Foundation team was one of our first LiveU Solo users in India and the relationship has been very strong ever since. We’re honored that they have placed their trust in us and to play a part in such a noble cause. Sadhguru has an uncountable number of devotees in India and beyond. Being able to reach out to them live has been a very enriching experience for the viewers.”