The brand joins hands with FirstCry and other industry players to expand the reach of their campaign among the right audience
New Delhi, 27 February 2020 – Mother Sparsh- India’s leading natural and plant based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and parents to participate in the online campaign. Along with its social media campaign, Mother Sparsh unveils a new range of Plant-powered baby care products. The diverse range includes Plant-Powered Laundry Detergent, Plant powered Liquid cleanser, Natural Baby Wash, Natural Baby lotion, Natural face cream, and plant powered diaper rash cream.
#PlantAndPure targets to reach more than 5 million parents while featuring a variety of natural baby products, specifically produced by leveraging the power of nature. To further strengthen its reach for the campaign, Mother Sparsh has partnered with India’s largest and highly engaged closed community of Young Moms ‘FirstCry Parenting’. The association will enable #PlantAndPure to emphasize its message among the right set of audience and drive higher engagement. More players have also joined the campaign to take a valuable message for their customers.
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To further, develop synergies within the industry, Mother Sparsh is also partnering with India’s homegrown e-commerce marketplace, Flipkart to amplify the reach of these natural & eco-friendly baby care products. This strategic alliance will help Mother Sparsh tap Flipkart’s consumer base of over 200 million and reach an ever-growing, pan-India audience in a much more effective manner.
Ms Rishu Gandhi, Founder, and Head Brand Strategist, Mother Sparsh expresses about this campaign, “Since the beginning, we are emphasizing on the need for using natural products and being more conscious towards our environment. We understand that it takes time to alter a traditional viewpoint and hence within short durations, we launch different campaigns with a core message to use eco-friendly & natural baby care products. #PlantAndPure is among those campaigns, and we hope to reach five million online users with the campaign. All our products are natural and 100% safe for children.”
FirstCry’ s personnel said – “We have realised that there is substantial demand for Pure & Organic products in India, and partnering with Mother Sparsh for #PlantAndPure campaign will strengthen the belief among Mom’s community towards plant-based products”
#PlantAndPure campaign can be regarded as another stepping stone from the brand after the company’s inception, as it is aimed at raising awareness about using naturally prepared baby products. Mother Sparsh has been committed to the goal of making high-quality organic baby care products, which are sparsely available in the market today. The brand is relentlessly working to help mothers understand the significance of natural and eco-friendly products that are in tune with our environment. The campaign #PlantAndPure by Mother Sparsh is an extension of an ideology, which is focused more on bringing about a habitual change in caring for the little ones.
The brand will also encourage more than 500 mothers over Instagram in the said campaign to ensure a considerable amount of participation for the cause. Through the means of Facebook, Mother Sparsh has also planned high-capacity promotions further, to engage as many parents as possible during the campaign period.