Famous Indian singer broke the all-time record for the world premiere of his latest song
New Delhi/ 27 January 2021: Famous Singer and “Prince of Bhangra” Sukhbir Singh is back with his latest track titled ’Nachdi’ and world premiered it recently. The song was released on television, radio and all social media platforms and it crossed a record breaking 21 million + views on YouTube. This song is written and composed by Sukhbir Singh himself. The highlight of the song is its music video features six dancers from six different countries. The dance has been performed keeping in mind all norms of social distancing and encourages people to gradually come forward and enjoy the normal life and start partying after lockdown imposed due to Covid-19 while maintaining the guidelines set by the government.
A highlight of the song is its music video options which featured six dancers from six completely different countries. The track discharged on last Friday across TV, radio and digital platforms. Along with Sukhbir’s vocals, Nachdi features a rap breakdown by singer and composer Arjun.
“For most of my songs and videos, I usually say it was hard work but for this track, I’d say it was soul-work. The video required slick clubbing elements where I wanted to do something interesting, so I brought in six dancers from six countries — the UK, the USA, Germany, France, Japan and Jamaica — and let them groove in their own styles to give the video an authentic, euphoric vibe. While this was my concept and music, the idea and incorporating beats in the most authentic form made the experience come alive” says Sukhbir.
The party track has Sukhbir’s signature vogue and super-catchy rhythm that pulls you out of your chair and onto the dancefloor. Most amazingly, Sukhbir at 51 danced to the tune so gracefully and energetically which spell bound everyone. As always, he oozes charisma as you see him in his element, revelling in music. The video was shot in London by Simon Fellows, World Health Organization conjointly created Sukhbir’s most well liked videos like ‘Ishq’, ‘Punjabi munde’ and ‘Gal ban gayee’. To give this track global appeal, he brought in talented dancers from around the world. They all groove in their own styles to give the video an authentic, euphoric vibe that makes you feel like you’re in the club with them.
Talking regarding bright hope in coming days, Sukhbir said, “As fashionable because it sounds, ‘Nachdi’ has been within the creating for several years. This year, throughout imprisonment, whereas reminiscing and paying attention to previous recordings, I found this gem and set to create it shine once more. Since then, I needed to unharness it at the start of 2021 as an illustration of the hope to induce the planet to begin partying another time.”
India’s leading EV based startup eBikeGo, who were the online partner for this song along with Snehdip Bhaisare in Digital Marketing and Grandfather as Communication Partner.
Sukhbir Singh is an Indian singer. He is often referred to as the “Prince of Bhangra“. His Bhangra music varied from fusion to pure Punjabi at times. Sukhbir’s Bhangra is a fusion of Bhangra with rap, techno and reggae. His famous song includes Oh ho ho ho(2017) from the film Hindi Medium, Gal Ban Gayi (2016), Sauda Khara Khara (Good Newwz) and many more chartbusters.